A Long-Standing Tradition of Excellence

Our Story
In 1974, The Frame Shop at Lakeside opened its doors in the Moana West Shopping Center, where it continues its long tradition of excellence in quality, custom framing. Located in the heart of old southwest Reno, at the corner of Moana and Lakeside Dr., we are Reno’s custom picture framing experts, providing the highest quality, best selection of frames, hand-crafted archival framing and complimentary design services. We have a small art gallery with a selection of photography, paintings and other art mediums from local and regional artists. Stop by and pick up something special for you or a friend and, as a bonus, feel good about supporting your local art community!

Meet the Owner

Dan brings with him over 25 years of framing experience including managing frame shops on and off for roughly ten years. Dan left the framing industry for a while to focus on raising his daughter and work around children. After meeting his future wife, Michele, they were able to realize his dream of purchasing his own shop, The Frame Shop at Lakeside, in 2018. Dan brings with him, a background in finish carpentry, which enables him to build things for customers that many framers cannot. We call those Dan jobs!

The Frame Shop


Locally owned and operated since 1974, we offer full-service custom picture framing. We have the proper equipment to chop and join your frame, cut your glass and acrylic and do some very creative mat cuts. All artwork is cared for and framed on our premises, so it never leaves our safekeeping. We use the most up-to-date archival methods and materials to ensure the preservation of your valuable art, family photos and objects that you treasure, and are equipped to handle a wide range of framing projects, from a single signed baseball card up to a full-size kimono. From the simplest to the most complex, your project will receive the benefit of our 25-plus years of experience.



The Frame Shop at Lakeside is proud to be a longtime member of the Professional Picture Framers Association (PPFA), the professional trade association for the custom framing industry. PPFA was founded in 1971 to establish best practices for custom framers through education, certification, and professional camaraderie. By building an ongoing network of knowledge and support, PPFA leads its members to continually improve their custom framing skills and business practices.

PPFA - New





"This is the second time this year that Hannah has helped me with framing.  On my last visit, I showed up with my wagon full of items to frame.  Hannah was wonderful!.  So patient with me as we went through my projects.  Her enthusiasm for my projects was so very much appreciated,"       Elaine M. 6/6/22


Assistant Manager

Hannah has been here over three years now. She came to us from Michael's believing that she was already a custom picture framer. We knew better, but she really struggled when she realized how little she knew. Hannah has an aptitude for fabulous shadow box designs and is our go-to-girl for hand sewing jobs like jerseys. She is a wizard at incorporating some really amazing mat cuts into frame designs to create a truly custom piece. In September 2021, she became a Certified Picture Framer. We are lucky to have her.



Sometimes you get lucky....and that's what happened when a former employee recommended that we hire Addison. She's been here just over a year and already passed the Certified Picture Framer exam. She is our most adept employee for chopping and joining frames. Addison also has great tech skills, so she has become our go-to-girl for photo printing and has taken our specialty mat cut ability to a truly custom level. She's great with customers, a natural designer and loves to organize our supplies.