A Long-Standing Tradition of Excellence

Our Story
In 1974, The Frame Shop at Lakeside opened its doors in the Moana West Shopping Center, where it continues its long tradition of excellence in quality custom framing. Located in the heart of old southwest Reno, at the corner of Moana and Lakeside Dr., we are Reno’s custom picture framing experts, providing the highest quality, hand-crafted archival framing and complimentary design services. We also offer a second location in Sparks, The Frame Shop off Disc, just above Disc Drive on Vista Blvd. to be more convenient for our Sparks customers. Both locations feature a small art gallery with a selection of photography, paintings and other art mediums from local and regional artists. Stop by and pick up something special for you or a friend and, as a bonus, feel good about supporting your local art community!

Meet the Owner

Dan brings with him over 25 years of framing experience including managing frame shops on and off for roughly ten years. Dan left the framing industry to focus on raising his daughter and working around children. After meeting his future wife, Michele, they were able to realize his dream of purchasing his own shop, The Frame Shop at Lakeside, in 2018. In 2021, Dan and Michele opened a frame shop in Sparks to bring custom framing closer to Wingfield and Spanish Springs residents. 

The Frame Shop


Locally owned and operated since 1974, both of our locations offer full-service custom picture framing. We have the proper equipment to chop and join your frame, cut your glass and acrylic and do some very creative mat cuts. All artwork is cared for and framed on our premises, so it never leaves our safekeeping. We use the most up-to-date archival methods and materials to ensure the preservation of your valuable art, family photos and objects that you treasure, and are equipped to handle a wide range of framing projects, from a single signed baseball card up to a full-size kimono. From the simplest to the most complex, your project will receive the benefit of our 25-plus years of experience.



The Frame Shops are proud to be a longtime member of the Professional Picture Framers Association (PPFA), the professional trade association for the custom framing industry. PPFA was founded in 1971 to establish best practices for custom framers through education, certification, and professional camaraderie. By building an ongoing network of knowledge and support, PPFA leads its members to continually improve their custom framing skills and business practices.

PPFA - New





"This is the second time this year that Hannah has helped me with framing.  On my last visit, I showed up with my wagon full of items to frame.  Hannah was wonderful!.  So patient with me as we went through my projects.  Her enthusiasm for my projects was so very much appreciated,"       Elaine M. 6/6/22


Assistant Manager

We hired Hannah in March 2020. She came to us from Michael's believing that she was already a custom picture framer. We knew better, but she really struggled when she realized how little she knew. Hannah has become a tremendous team leader with a great deal of custom framing knowledge and aptitude for fabulous shadow box designs. She has mastered our mat cutter to do some really amazing mat cuts. In September 2021, she became a Certified Picture Framer. We are lucky to have her.


Lead Framer/Designer

Eli has only been with us for over a year, but you wouldn't know it from working with him. He came to us from Home Depot, so he already knew how to read a tape measure. Don't laugh, it's not easy to find employees who can do that. Eli has great customer service skills, and his organization skills are awesome! He's reorganized our front counters, glass section and frame samples. Customers love his framing designs and frequently ask for him by name. He is currently studying for his CPF.



Sometimes you get lucky....and that's what happened when Eli recommended that we hire Addison. She's only been here since March, but she has already mastered fittings, mat cutting, chopping and joining frames and has done some very cool framing designs. Addison also has great tech skills, so she has become our go-to-girl for picture printing. She's great with customers and loves to organize. She's our 'Jack of all Trades."